Client
Hexagon
Led design and cross-team collaboration on a large-scale brand refresh and enterprise web experience, grounded in a narrative strategy by First Person. Helped create a scalable brand system documented in Frontify, and contributed to a unified design system across web and product. Designed components, templates, and UX modules for Hexagon’s enterprise site, and led design for the first divisional implementation from wireframes through developer handoff. Also led a comprehensive design assessment across a 350+ sub-brand federated architecture.
Comprehensive brand rebrand
Visual identity system
Asset libraries and rollout kits
Frontify-based brand guidelines
Website design
Design system development
Federated brand architecture





















Other Projects

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See Project
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LOCATION
San Francisco Bay Area
CONTACT
geoffaka@gmail.com
SOCIAL
Client
Hexagon
Led design and cross-team collaboration on a large-scale brand refresh and enterprise web experience, grounded in a narrative strategy by First Person. Helped create a scalable brand system documented in Frontify, and contributed to a unified design system across web and product. Designed components, templates, and UX modules for Hexagon’s enterprise site, and led design for the first divisional implementation from wireframes through developer handoff. Also led a comprehensive design assessment across a 350+ sub-brand federated architecture.
Comprehensive brand rebrand
Visual identity system
Asset libraries and rollout kits
Frontify-based brand guidelines
Website design
Design system development
Federated brand architecture





















Other Projects

See Project
→

See Project
→

See Project
→
LOCATION
San Francisco Bay Area
CONTACT
geoffaka@gmail.com
SOCIAL
Client
Hexagon
Led design and cross-team collaboration on a large-scale brand refresh and enterprise web experience, grounded in a narrative strategy by First Person. Helped create a scalable brand system documented in Frontify, and contributed to a unified design system across web and product. Designed components, templates, and UX modules for Hexagon’s enterprise site, and led design for the first divisional implementation from wireframes through developer handoff. Also led a comprehensive design assessment across a 350+ sub-brand federated architecture.
Comprehensive brand rebrand
Visual identity system
Asset libraries and rollout kits
Frontify-based brand guidelines
Website design
Design system development
Federated brand architecture





















Other Projects

See Project
→

See Project
→

See Project
→
LOCATION
San Francisco Bay Area
CONTACT
geoffaka@gmail.com
SOCIAL